At Craft Beverage Media we wanted to find a way to introduce our clients to online tools that they could easily apply to their craft beverage business. The tools we share are designed to meet at least one of three criteria:
1. A Time-Saver! The online tool must be convenient to use and save me valuable time in my digital marketing strategy.
2. Cost Effective! The online tool must have a FREE version with economical upgrades so it can be easily integrated into my craft beverage marketing budget.
3. It Works! The online tool must have case studies and/or tutorials that show its practical application and results. Don’t waste my time with a “buggy” tool!
How To Use NOD3x For My Craft Beverage Business
Craft Beverage Media: Welcome everyone to Craft Beverage Media, where we have put together a series of brief how-to videos highlighting online tools that your craft beverage business can use to improve the marketing of your business. Now today’s market is how to use Nod3x. If you’re not familiar with Nod3x, we have one of the moderators for the Google+ Nod3x Help, Support & Insight Community with us today, and so we’re happy to introduce Mr. John Dietrich. John is joining us today to tell us all about Nod3x. Welcome, John.
What Is NOD3x?
John: Thanks a lot, Brad, I appreciate you having me on. Yes, for those who have not heard of Nod3x before, we are sort of a social media tool for what we like to call discovery and analysis. Technically it’s more social network analysis, but that is kind of a technical term, so social discovery, what it helps folks do is join conversations across social media, and really across the internet in general, to find out where the topically relevant conversations are happening, and then to help identify with whom should I be engaging.
Here I found the conversations are happening on Twitter or Facebook or Google+, but now who on these networks should I be engaging? That’s Nod3x in a nutshell.
Craft Beverage Media: Is this going to be a tool that someone who’s just getting into social media for their business can use as well as someone who’s rather seasoned?
John: Absolutely, it’s really got a number of different levels. To start out, there’s a free version of the tool, it’s fully featured, all for Google+ data. If someone were just getting into social media, I always recommend Google+ for a number of reasons, we won’t get into those now, but for anyone starting on Google+, Nod3x is available for free. I also do introductory tours for anyone who would like one. They really help you get up and going quickly with Nod3x.
Craft Beverage Media: Before we get into how a craft beverage business could utilize Nod3x, when you talk about the social media platforms, how many platforms are we talking about that Nod3x can gleam this information from?
John: Right now, we have Google+, we have Twitter, Facebook, and then news and blog feeds. Then, I could actually I think tell you now, I hope so, I know that I can tell you we’ll be adding Instagram soon, and by soon I mean the next few days. By the time you see this hangout, you may actually have the Instagram feed. It’s interesting about Instagram, I noticed an infographic this morning in my feed that talked about a very young demographic, between 13 and 17 years old, 25% of that demographic has left Facebook and gone over to Instagram, which I thought was an interesting factor. We’ll be adding Instagram soon and other social networks in the near future.
How Can I Use NOD3x To Grow My Craft Beverage Business?
Craft Beverage Media: For a craft beverage business, you covered all the social media platforms that typically a business is going to use. Now let’s get into that, let’s be very specific here. How can a craft beverage business, who has an online marketing strategy, utilize the tool of Nod3x to increase their marketing online?
John: Absolutely. Matter of fact, we did an interview recently on building an audience on Google+, but also those same principles apply to the social networks that we have that we give you analysis for. Essentially, to start out with, a great way to use Nod3x would be to start a project in a topic that’s relevant to your business and find an audience and build an audience in that way. I can just quickly do a screen share with you which will show you the dashboard and give you a quick rundown on how to start a new project.
Basically, here’s the dashboard, I’ve had this content marketing project running for a while, but to start a new project, you simply click over on the left, you’ll have a blue button, add a new project. This will essentially start Nod3x collecting posts across social media that are relevant to whatever keyword or hash tag you use. You would just give the project a unique name and then you would enter a keyword and or a hash tag that you want it to track, and you would click through.
- Add a NEW Project & Give It A Name: Ex. Craft Coffee Jobs
- Enter a Keyword or Hash-tag(#): Ex. Coffee Jobs or #coffeejobs
- Identifies Influencers (An Influencer is a trusted source, expert or authority on a topic/keyword)
- Shows Top Posts or Articles about your Keyword
- Shows the Top Hash-tags being used for your Keyword
- Identifies the Days & Times with the highest traffic about your Keyword
The rest of them you can leave default for now, you would click through and save at the end, and essentially that gives you things like quickly it will identify influencers for you across the various social networks. It will show you the top posts where you would want to be engaging a lot, very quickly and easily. It will also show you the latest posts, and now here’s a couple things that I particularly like. Nod3x will show you the top hash tags, the top days and the top times that people are engaging this topic. Using that kind of information, you could then use a tool like Buffer or there’s a premium option with Nod3x that actually incorporates Buffer right into this tool, and you can then schedule your content to reach an audience at the time when they’re most engaged in your project.
I’ll come back off the screen share now, but those are some ways a craft beverage media company could use this tool to really jump start their activity on Google+, to connect with that audience, to reach out within your niche, and develop their own authority online, which is of course something small business owners already have, that authority within their niche, but it’s a matter of learning and understanding how to translate that onto social media, onto the internet. That’s really what we can help people do.
Craft Beverage Media: You know, craft beverage is a niche, there are key terms that are unique just to that industry, and so to be able to have a tool where I can take those key terms and search, find when people are talking about it, who’s talking about it, and then being able to engage them as an authority on that topic, that’s a very great way to increase your authority online and a great marketing tool.
John: Yeah, it is, and it saves you an incredible amount of time, especially with these niche, like you said, these niche hash tags and these niche topics. Now Nod3x is out there, and you can even setup alerts to send you emails when a relevant post occurs. What it can do is it will show you across social networks where these conversations are taking place so you can be engaging those conversations and not wasting your time looking for them. Nod3x looks for them for you, and it will quickly find them.
Where Can I Learn More About NOD3x?
Craft Beverage Media: For this industry, many of these businesses who have a website, they’re doing their own posting online. They’re running their own website, they’re having to take care of it on their own and on their own time, and so the value of having something to save them time when they’re dealing with social media is a great value. John, before you close out then, tell us where we can go to learn more about Nod3x and where we can get started with it.
John: Absolutely, if you just visit Nod3x, and that’s N-O-D-3-X.com, that’s our website, we’ll give you a lot of information. If you have a Google+ account already, you can sign into the tool for free, check it out, you can join our community on Google+ and then ask for a tour. I love giving people tours of this tool. It has a lot of different features, it can be a little daunting at first, but we have a lot of features, particularly for business.
Now if you’re a brand, like you were saying on Google+, these craft beverage media brands, there’s a new integration feature with Nod3x that allows you to switch over to being your brand page and then you can act as your brand page on Google+ directly. At that point, you could schedule the posts to occur at the times when your topic is being most engaged. That feature really will help you, again, jump start, save time, you don’t always have to be waiting for the time you were going to get the best engagement, then you have to be there at that time to share your post.
Nod3x can do that all for you, and that upgrade is $9 a month, and there’s also a 20% off coupon code, which I’m sure you can add into the description of this video and we really get you going quickly.
Craft Beverage Media: If you want to learn more about Nod3x, if you’ve heard enough that you want to get started, go to Nod3x.com, and as John was sharing with us, there’s several pricing structures there. If you’re already on Google+, there is a free version there for Google+ users, and then you can see all the social media platforms that they offer, and it’s basically the more data you want to be able to glean, the hire the pricing structure goes. John is offering a 20% off coupon today, it is, all caps, GPLUSGEEK2249.
Did I get that right John?
John: That’s it Brad, I appreciate it. Thanks a lot.
Craft Beverage Media: John, thanks for jumping in and being with us today and telling us a little bit more about this great tool that so many of our businesses hopefully will utilize to improve their marketing online, and I hope it’s not the last time that we have John coming on and helping us learn about another tool.
John: Thanks again Brad. I appreciate you having me on.
Craft Beverage Media: Glad to have you. Alright everyone, don’t forget, you can send us information if you want to contact Craft Beverage Media, simply send us an email at firstname.lastname@example.org, or visit our website, go to our services page and you’ll see there a great list of digital marketing and social media services. Don’t hesitate to reach out to us, and we’ll see you next time with another tool that you can use to improve your marketing online.
One-On-One With Craft Beverage Media
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